IC x VV

When gorgeous art marries functional design. We kick started 2017 with a collaboration with Kochi based artist and illustrator- Vishnu Valsan. 

 A fashion designer from NIFT, Chennai, Vishnu's inimitable style is defined by his understanding of the ebbs and flows of clothing and his ability to capture texture with a few precise brush strokes.

While brainstorming ideas for a collaboration together, we decided to do a set of frameable prints, that were inspired by, and for the IC woman. Vishnu chose 3 of his favourite pieces from our collection and came up with trendy styling options for the pieces. He paired the jackets with beautifully detailed, delicate pieces that complimented the rich bold textures of leather perfectly. He also keep the pieces monochromatic, two with an intricate pattern detail, to really offset the tan, blue and black of the IC garments.

Taking cues from the Pantone colour of of the year 2017, 15-0343 Greenery, we drew inspiration from it's tones of energy, vitality and vibrancy. By juxtaposing the freshness of greenery with the earthiness of leather, we were able to create a collection of prints that were fresh and modern that could be framed or simply displayed in any home or office.

And these were the results! Madrid, Cooper and The Suede Bomber.

One of these three stunning prints will be included in all orders of apparel from www.indieculture.in, from the 1st of January until the 31st of March. A perfect way to transition from winter to spring! 

Make sure to include a note at checkout during your purchase, if you have a preference- we just can't seem to be able to pick a favourite!